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Channel: Jordan Kretchmer – Marketing Land
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Content Marketing Success Now Depends On Your Own Website And UGC

The hype around Content Marketing has reached fever pitch lately, and for good reason. With social media’s organic reach plummeting to below 2%, there’s never been a better time for brands to create...

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What Kim Kardashian Can Teach You About Building A Long-Term Audience

Featureflash / Shutterstock.com Love her or hate her, there’s no denying that Kim Kardashian is a bona fide social media mogul. With 30M followers on Twitter, 25M on Facebook and 28M on Instagram,...

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At The Mercy of Facebook’s Algorithm? Don’t Hate The Player, Change The Game

Surprise! Facebook announced another round of updates to its News Feed algorithm last week. This time the social media giant is setting its sights on promoting content from friends over posts from...

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Take The Wheel: 5 Ways To Drive Buyer Behavior With User-Generated Content

Branded communities are emerging as one of the most effective tactics in social marketing, so it’s no surprise that marketers are beginning to invest more resources into building them on their...

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Rights Management 101: The Do’s and Don’ts of User-Generated Content

User-generated content is soaring in popularity among both marketers and consumers. But in this golden age of the Selfie Stick, finding and using fan-made content is a lot more complicated than it...

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Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website

If you run the typical website, more than half of the people who visit leave in fewer than 15 seconds. If that’s not a red flag to you, it should be. As digital marketers push the boundaries of...

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Want More ROI From Your Social Programs? Take A Look In The Mirror

A decade after social networks burst onto the marketing scene, new research from Altimeter Group has confirmed a shift that experts have predicted for years: Marketers are no longer too worried about...

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Talk Human To Me: Why It’s Time For Brands To Get Real

How many times have you been at a party, stuck talking to that one person who won’t shut up? The narcissistic, self-centered bore who flips every conversation back to their favorite topic: themselves....

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3 Brands That Dominated Cyber Monday And What They Can Teach Us About...

This year, many shoppers skipped the hustle and bustle of Black Friday for the convenience and comfort of Cyber Monday. ComScore reports that digital shopping growth is on track to outpace in-store...

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The Whole Nine Yards: What The NFL Can Teach Marketers About Brand Engagement

dean bertoncelj / Shutterstock.com The pure unbridled energy that comes from watching your team score the winning touchdown now extends far past your home team’s stadium walls, thanks to social media....

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7 Billion People, One Story: The Power of Content Curation

Skrillex, Diplo and Calvin Harris are some of the world’s most popular DJs. They dominate the music scene, publishing record-smashing hits and selling out massive venues with their cult of loyal...

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Publishers, embrace the rise of real-time social storytelling

There’s been a great deal of discussion about the future of the publishing world lately. I’m constantly reading articles with questions like, “What implications does Facebook Instant Articles or Apple...

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